Top 5 Ways Content Marketing Could Save Your Law Firm

If you have looked at law firm marketing options, chances are you’ve already heard of content marketing by now.

Unfortunately, many attorneys don’t exactly know what content marketing fully entails, and that means they’re missing out on some really important tools to bring more prospective clients to their site.

These content marketing tools and resources can not only work in boosting your law firm to the next level, but if you find yourself currently struggling with marketing, they can actually save your law practice.

Let’s take a look at five crucial reasons why your law firm needs content marketing, and how it can do wonders in increasing your overall success.


1. You Become the Expert in Your Field

Content marketing is all about creating original, consistent content that is useful and helpful to people. This of course, includes legal help.

For example, let’s say you are a contract attorney that specializes in breach of contracts. And someone down the street also has that same specialty. How are you going to ensure client visit you instead? Try posting content that includes helpful tips, articles about what to avoid in contract situations, how to know if there has been a breach, etc.

Make sure to keep it interesting and non-technical. Have a non-lawyer involved in the writing so that it makes sense to the layperson. People will remember your firm when they need it or take action on the page to contact you.

By providing consistent, relevant, and helpful information online, you’ll be known as the expert in your field within your community.

2. You Become a Brand, Not Just a Lawyer

Content marketing really allows you to build up your entire brand beyond your referral network.

You’re creating constant opportunities through your content to allow people to see your name, know what you’re all about, and what you can do for them.

Buyers associate your firm with an overall branding campaign. This includes the type of content you’re sharing. So be sure to be consistent in your message and pick a specialty.


3. Content Marketing Makes People Act

Content marketing gives you full control over the message you want to send out to your current clients and potential clients. This includes making them feel comfortable before and after they retain your services.

Provide incentives, reassure them that you can let them know about their situation in terms they understand, and guide them through your entire process so that they feel comfortable enough to act quickly and effectively.

This will not only let them feel good about selecting you as their attorney, but will likely turn them into a trusted client who will return again and again.


4. Creating Word of Mouth

The real beauty of content marketing is its shareability. If you post relevant content that people pick up on and relate to, they’ll be able to share it with their friends on social media.

Word of mouth advertising has always been the best. And with content marketing, it becomes easier than ever. You can grow your audience overnight in some cases. Simply share content that captivates your target audience enough for them to want to spread the word.

Think about what your audience would want to see or hear, and post relevant content that reflects those desires. Many times issues that have been in the news, that you can comment on, are a good start.


5. Content Marketing Keeps You in the Loop

Have you ever been searching for a particular service or product in your area, only to come across someone who offers it, but their website looks as though it was built in the year 2000?

If you regularly practice content marketing, that means you’ll be updating things like your website and social media regularly, which keeps you looking fresh and relevant. Simply put, it makes you look like you care more about your practice and your clients.

People certainly take your online presence into consideration when they consider making a purchase.

If you can connect with your audience regularly, you will be more likely to bring in new clients. The snowball effect from your content will allow your law firm to grow outside of your typical circles of influence.